About Cherokee

Cherokee is an iconic American family-lifestyle brand, offering classic, casual comfort at affordable prices. Cherokee, a brand that’s been part of your DNA, is the only family lifestyle heritage brand sold in the hyper market tier of distribution.

Heritage brands are making a resurgence today, one that isn’t going to go away anytime soon. Heritage brands have a soul and soulfulness that other, newer brands cannot claim. There’s an honesty, an integrity and a legitimate perception of quality that is associated with an older era of manufacturing and craftsmanship.

Our legacy of comfort extends beyond our product. Cherokee comfort is about family, value and other positive brand attributes.