About Cherokee

At every turn the Cherokee brand exudes comfort and happiness. The tonality may adjust according to season, product or occasion, but the through line of the Cherokee brand is a wholehearted, unswerving dedication to products and experiences that share the beauty of ‘feels good comfort’. From the white tee shirt that goes with everything (and has lasted forever) to the bag that goes everywhere. If it makes you “feel good” (fabric, design, quality, price, look, experience) it is Cherokee.