Arvind Lifestyle Brands, a subsidiary of leading Indian denim maker Arvind Ltd, in partnership with Shoppers Stop has launched a new shop-in-shop store of the British kidswear brand Next, at Shoppers Stop in Mumbai.
The store spanning of 600 sq ft would be retailing kids clothing for ages 2 to 12, including hosiery, socks and nightwear, for boys and girls. The shop-in-shop store of the British kidswear brand is the first specialty retail available at a department store in the country.
At the store, Next would be offering Indian consumers with the best of British kids fashion wear, and in turn would be able to take advantage of the ready consumer base of Shoppers Stop.
UK-based clothing retailer NEXT offers exciting and beautifully designed excellent quality clothing and accessories for men, women and children. It is present in five Indian cities such as Bangalore, Chandigarh, Delhi, Gurgaon and Pune.
Arvind Lifestyle Brands, a subsidiary of textile player Arvind, specialises in bringing international brands to India. Its portfolio of brands includes Arrow, Debenhams, Nautica, Gant, Arrow, Izod, Energie, US Polo Association, Elle, Cherokee, Mossimo and Geoffrey Beene.
Shoppers Stop is one of India’s leading departmental stores offering apparel and accessories, and is the operator of large format department stores, home stores, specialty stores like Crossword, Mothercare, M.A.C, as well as hypermarkets. Shoppers Stop has 64 stores across India.