Vision, Mission & Values


Our Vision is ‘Enriching Lifestyles’.

We will Enable People to experience a Better Quality of Life by providing Enriching and Inspiring Lifestyle Solutions.




We are driven by Collective Excitement and Resolve to be the Market Leader in Chosen Market Segments by 2020.




  • Service :  Putting the Needs of our Customers & Consumers First
  • Speed :  Act quickly and decisively to get things done  efficiently 
  • Innovation :  Driven by Out of the Box Thinking and New Ways of Working
  • Living the Brand :  Being a ‘proud ambassador’  by personifying  the brand values and principles
  • Care :  Respect and Dignity for the Individual and Well Being of Employees above anything else